About Coco Tan


Coco Tan, MBA, Broker Associate


Coco Tan, MBA

Broker Associate, Keller Williams Realty-Cupertino Residential and Commercial Brokerage, CalBRE#01376998

President, Chinese American Real Estate Association (CAREA), 2014 – 2016

Vice President, Chinese American Real Estate Association (CAREA), 2012-2013

Board of Directors, Silicon Valley Chapter, Asian Real Estate Association of America (AREAA)

Keller Williams Realty-Cupertino. License #: 01459770 Address: 19400 Stevens Creek Blvd, Suite #200 CUPERTINO, CA 95014.

Phone: 408-829-6053 / 650-862-8478

Email: Cocotanteam@gmail.com

Website: http://www.RealtorCocoTan.com

WeChat ID:  CocoTanRealEstate




Coldwell Banker Certified Commercial Real Estate Agent

Chinese American Real Estate Association, President

Asian Real Estate Association of America, Board of Directors

RDCPro ™ (REO Default Certified Professional)

REOMac Certified Short Sale and Foreclosure Alternatives Specialist

Certified Titanium Solutions Home Retention Consultant (HRC)

Award Winning Luxury Home Specialist

Silicon Valley Association of Realtors®

National Association of Realtors®

California Association of Realtors®

MBA, George Mason University (1995)





Tenacious and Entrepreneurial, Energetic, Dedicated, Persuasive, Creative, Multi-tasking, Self-motivated, Attention to detail, People Oriented, a Faster Learner, a Leader, a Team Player, a Closer, a Problem-Solver, Strong Analytical and Cross-Functional Communications Skills.



I have been a TOP 1% PRODUCER EVERY YEAR for 12 Consecutive Years in real estate. I have orchestrated the successful closings of nearly $1 Billion worth of real estate and mortgages. I currently serve as the President of the Chinese American Real Estate Association, and on the board of directors for the Silicon Valley Chapter of the Asian Real Estate Association of America, a high-profile national organization. My business has only continued to grow due to my global network, extensive knowledge and expertise in the real estate industry. My past clients help to keep my business successful and strong through their many referrals.


Luxury Real Estate and Brand Name

I have listed and sold many luxury listings in the San Francisco Bay Area, in cities of Cupertino, West San Jose, Saratoga, Mountain View, Los Altos, Palo Alto, Woodside, and San Francisco, etc.  My business and my name are very well-known in Silicon Valley. Many homeowners call me for a listing appointment before they put their homes on the market.

First, I am a very experienced Realtor who has sold many luxury homes.  Last year, I SOLD THE MOST EXPENSIVE HOME IN CUPERTINO FOR $18,000,000. And this year, I SOLD THE MOST EXPENSIVE SINGLE FAMILY HOME IN WEST SAN JOSE FOR $3,300,000.  I have a network of buyers ranging from local high tech professionals to overseas families looking to relocate to California.  My personal background is what sets me apart from other Realtors and has allowed me to network with a wider range of successful individuals.  I come from the technology field and have a business background (I have earned an MBA and have experience running my own businesses) which has allowed me to network across more fields and earn the trust of many individuals when handling financial matters.

Second, I have a team of professionals I have built to help me prepare and market your listings. I also have a marketing team that I am proud to say outworks any of my competitors. We will advertise your listings the traditional ways through print advertising, posting on MLS, Open Houses, professional and proper signage, etc. We will also build a dedicated web page and advertise through social media.  The amount of professional designed and printed postcards we send out is unrivaled by any other agent.

Finally, I must reiterate the network I have to bring qualified and ready buyers to your home. I work with agencies overseas who present me as an exclusive area Realtor to buyers who are eager to buy homes in your area. I also own a satellite office in China with 7 full time employees and I market very heavily in China and have hosted groups of buyers who have come to preview homes.  I am also the current President of Chinese American Real Estate Association (CAREA), which allows me connect to buyers in China.  My tech background and that of many of my team members has allowed me to develop a network at companies such as Apple, Google, Facebook, EBay, Uber, Intel, and other high tech companies. My postcards are sent out to these individuals and their friends on a regular basis.

You will be very impressed by Coco’s LUXURIOUS Connections and RESULTS!


REO Bank Owned Properties, Listing, Selling and Valuation

I am an REO Default Certified Professional (TM).  I have listed and sold many REO listings all over the San Francisco Bay Area for top dollar.  I am an approved REO vendor with Star One Credit Union, US Bank, Wells Fargo, Wachovia, and Kondaur Capital Corporation.  Banks have entrusted me to be their listing agent because I have also proven myself to be an expert of basic property valuation by performing thousands of BPOs for a dozen of lenders.  I started working on BPOs and REOs in 2007.  I am familiar with common procedures of REOs and fluent with the REOtrans/Equator and RES.net platforms.  I am also an experienced, certified Home Retention Consultant (HRC) with Titanium Solutions, Inc.

My team of contractors and Realtors assist with property preservation, occupant relations, rekeying and securing the property, trash removal, properly storing and notifying previous occupants’ leftover personal property.  We have a policy of checking our REO assets once a week to check on the homes’ conditions and to ensure they are all secure.  I oversee the handling of all eviction notices and have a 100% success rate for negotiating cash for keys.  I have worked hard to build my real estate and REO business, and I have gained much success.


Short Sale Specialist

I am a Certified Short Sale and Foreclosure Alternatives Specialist.  I started working with short sales in 2006 and quickly become a top short sale negotiator with a closing speed of one short sale per month and have closed with over 20 different lenders, in addition to my other normal transactions.  I am a preferred Short Sale Listing Agent with Wells Fargo Bank, Wachovia, and Star One Credit Union.  I am an expert negotiator and know how to best present offers and settlements to lenders with maximum success rates.


Property Management & Investor Services

Property management is an added service for my existing clients.  I have helped over 60 very happy investor clients with all of their property management needs.  Even after an investment home is sold to one of my investor clients, I work with them to make sure the home brings in positive cash flow through good rents, and make sure to screen for good tenants that treat the home with respect and utmost care.  I like to treat all tenants as business partners and respected stewards of the home, and by doing so my investor services and property management services have flourished.  I have experience renting out residential properties, income properties, mixed used properties, and commercial properties.


Commercial Real Estate Sales


I have participated in over $40 Million of Commercial Real Estate in the last 2 years.  A short list of examples:


  • Florio Development – 1+ acre land with development of 20+ Townhomes in Fremont, CA
  • Solaia Development – 4+ acres land with development of 20+ Townhomes/Single Family Homes in San Jose, CA
  • 40-acre Land development opportunity in Cupertino, CA
  • Retail and Mixed Use Office Space on Stevens Creek Blvd, Santa Clara, CA
  • Light Industrial Re-Zoning to Mixed Used, Imperial Avenue, Cupertino, CA
  • Wine and Liquor Business Opportunity, Lease Negotiation
  • 17-Unit Student Housing on E San Fernando Street, San Jose, CA
  • Subdivision and Entitlement of Scenic Blvd, Cupertino, CA
  • Subdivision, Hillview Road, Los Altos Hills, CA
  • Land Development: 18 acres on Kebet Ridge, Woodside, CA
  • Land Development: 1+ acres on Lindy Lane, Cupertino, CA
  • 10+ Brand New Constructions in Cupertino, CA
  • Convalescent care facilities in North San Jose, CA and Sunnyvale, CA
  • Portfolio of office buildings, apartments, and hotels out of State of California
  • Residential Multi-family sales
    • Rich Avenue, Mountain View, CA (4-unit)
    • Elena Drive, Santa Clara, CA (4-unit)
    • S Park Victoria, Milpitas, CA (2-unit)
  • Commercial Leasing
    • Lease negotiations with commercial tenants
  • Advertising on Loopnet, BizBen, CoStar, Craigslist, Local MLS



With 12 years of corporate experience in Business Development, Program Management, and Financial Consulting/Planning, I have gained strong analytical, management, and cross-functional communication skills, which I implement in my real estate business on a daily basis.

In March 2003, I obtained my real estate license, where in the same year when I was named as a “Rising Star” after reaching the Top Producer status within only a few months in the business.  I have been a Top 1% Producer since for the past 12 years.  I was named a Top 200 Realtor® nationwide as rated by Wall Street Journal.  I attribute my success and consistency in delivering successful closings to my expert knowledge of market conditions coupled with my extensive network.

My thorough understanding of mortgage financing has also helped me in selecting the right buyers for my sellers. My previous experience in Corporate America and my keen bilingual skills have helped me in gaining access to a unique group of investors, which has offered my sellers with added exposure for their listings.

My success in commercial real estate is a result of my expansive network of high net worth clients such as politicians, executives, developers, builders, fund and REIT managers.  They all have an insatiable appetite for expanding their commercial portfolios of NNN properties and mixed-use housing projects.